Campaigns
As we spoke with providers and patients, a recurring theme surfaced: "TIME.” The result was the “It’s about time” campaign with a two-sided approach. For patients, it was about time. Time to spend with their families, time to cross something off their bucket list, time to see their child graduate or just time to be an outstanding individual. From the practice perspective, the approach was a hard-hitting punch—it’s about time. It’s about time patients could see a doctor within 24 hours of diagnosis. It’s about time cancer care was close to home. It’s about time your first choice was no longer a second opinion.